Building a business that supports your life (and not the other way around) isn’t always smooth sailing. You start with big goals, a beautiful vision, and maybe even a few well-organized spreadsheets. But somewhere between the endless to-do lists and the constant pressure to grow, things start to feel… heavy.
That’s exactly why I created The PEACE Strategy, a flexible framework designed to help entrepreneurs run businesses rooted in Profit, Energy, Alignment, Capacity, and Ease. It’s not about hustle or perfection, it’s about building sustainably, at a rhythm that actually fits your life.
But here’s the truth no one talks about: even when you have a great system, staying consistent is the hardest part. That’s what Chapter 11 of Build the Business That Loves You Back is all about.
This section of my new book addresses the common pitfalls of The PEACE Strategy and how to come back to center when things get messy. Because success isn’t about never slipping. It’s about knowing how to return.
The Most Common PEACE Pitfalls
1. Trying to Do It All at Once
The excitement of a fresh start often tricks us into thinking we have to fix everything at once. But momentum without pacing always leads to overwhelm.
That’s why I teach something called The PEACE Reset, a five-day rhythm where you focus on one pillar per day:
- Day 1: Profit
- Day 2: Energy
- Day 3: Alignment
- Day 4: Capacity
- Day 5: Ease
Each day, you review, adjust, and set one realistic goal for the next quarter. By Friday, you’ll have clarity without overwhelm and a plan that actually feels doable.
2. Ignoring Profit Because It Feels “Selfish”
This one comes up all the time, especially for women. The idea that paying yourself first is somehow greedy runs deep. But profit isn’t selfish; it’s what keeps your business sustainable. You’re not just running a company; you’re feeding your family, paying bills, and building a future.
Start small if it feels uncomfortable. Even setting up an auto-transfer for $50 a week is a powerful first step toward honoring your work.
3. Letting Old Capacity Habits Creep In
Ever notice how when scarcity or old people-pleasing tendencies creep back in, you say yes to one more project? Then another? And before you know it, your calendar is overfilled, you’re behind on invoices, and running on fumes again.
This isn’t failure, it’s feedback. A nudge to pause, check in, and recalibrate.
Ask yourself:
- Am I rushing through my days?
- Am I resenting what I said yes to?
- Am I reacting instead of leading?
If the answer is yes, it’s time to realign. Cut one thing this week. Protect your bandwidth like it’s your biggest client (because it is).
4. Avoiding Your Numbers
Numbers fatigue is real, especially if your financial history carries shame or anxiety. But avoiding your numbers doesn’t protect your peace; it blocks it.
Come back gently by looking at just the last 30 days of your books and finding one small win. You don’t need to know everything right now. You just need to know where you are and where you’re going.
5. Treating PEACE Like a One-Time Fix
The PEACE Strategy isn’t a one-and-done checklist. It’s a rhythm you return to again and again.
Just like your needs shift with the seasons, so does your business. Some seasons focus on profit, others on rest. The key is to revisit your pillars quarterly and make small, consistent adjustments.
Ready to Build Your PEACEful Business?
Grab your copy of my brand new book, Build the Business That Loves You Back: The Peace Strategy, now available on Amazon.
Inside, you’ll learn to:
- Pay yourself consistently—even with unpredictable income
- Set boundaries that honor your values and energy
- Build offers and systems that feel good and work
- Redefine success—without shame, burnout, or overcomplicating the process
This isn’t another hustle-harder money book. It’s a lifeline for heart-led women who are ready for profit and peace.
